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Marketing and Communications Executive

Cowboys Rugby League Football Club

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  • Townsville Queensland Australia
  • Full Time
12 Jul 2024
Applications 0

Description

The North Queensland Toyota Cowboys enjoy the largest footprint in the National Rugby League. We are proud to be a cornerstone of the North Queensland community and a major part of the economy for almost 30 years.

This role is based at Hutchinson Builders Centre in Townsville adjacent to Queensland Country Bank Stadium.

Our members and fans are at the heart of everything we do and are the lifeblood of our club. As the Cowboys Marketing and Communications Executive, you will nurture our relationship with our members and fans by crafting compelling and creative messages and campaigns.

As an innovative member of our dynamic Brand team, the successful applicant will be a strategic marketer who has strong digital, data, and marketing automation skills as well as traditional retail marketing expertise. Your previous experience will ensure you are a skilled communicator and relationship builder who understands how to attract, engage, convert and retain customers while building brand loyalty and advocacy.

This is a great opportunity to work in a dynamic elite-sport environment and contribute to a much-loved brand.

Key responsibilities:

  • Develop and implement high quality marketing, communications and promotional initiatives to support consumer and corporate membership acquisition and retention
  • Monitor, analyse and report marketing campaign results and utilise insights to improve campaign delivery on an ongoing basis
  • Design, promote and deliver club activations at events and game days to engage with members, fans and the community

Technical Deliverables:

  • Develop annual marketing plans and budgets
  • Develop marketing and communications content (inc print, digital, social, EDM, POS, newsletter, media releases)
  • Develop design and production briefs for collateral, digital and video content
  • Manage the corporate and consumer membership microsites
  • Utilise the marketing automation system and associated marketing platforms

Essential Skills, Knowledge & Qualifications:

  • Tertiary qualifications in a marketing or communications-related field
  • Proven experience working autonomously to deliver marketing and communications campaigns that achieve commercial objectives
  • Proven experience in delivering social media, e-commerce & automated marketing campaigns
  • Strong technical proficiency with: Email marketing platforms (e.g. Marketo); Content management systems; Administrator level on social media platforms (specifically Facebook); Adobe Photoshop.
  • Superb written and communication skills with excellent attention to detail and a high level of accuracy across all outputs
  • Proven ability to build collaborative working relationships across departments, partner organisations and community groups
  • Proven ability to manage multiple projects with competing deadlines

Desirable/Highly Regarded:

  • Marketing membership-based products or services for clubs, rewards programs, etc
  • Marketing the sports industry
  • Marketing live entertainment or event-based products

How to Apply:

If you have the ability to remain calm under pressure and produce outcomes that satisfy multiple stakeholders while adapting to changing parameters and moving targets, we want to hear from you!

We will only review applications for the Marketing and Communications Executive that include a Cover letter explaining why you are the right fit for our club and this role, as well as a current Resume highlighting how you meet the essential skills, knowledge and experience required.

Application close 5.00pm Friday 12th July 2024, however we reserve the right to begin the recruitment process prior to this.

If you would like more information about this position, please contact our Cowboys Recruitment Team by email: vacancies@cowboys.com.au

Cowboys Rugby League Football Club is an equal opportunity employer. Aboriginal and Torres Strait Islander applicants are highly encouraged to apply for this position.

Essential Requirements

Desirable Criteria

  • Working with Children / Working with Vulnerable People Check
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