WNBL

Licensing, Brand & Community Manager

WNBL

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  • Melbourne Victoria Australia
  • Full Time
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Description

  • Shape the future of women's basketball during a historic transformation.
  • Lead innovative commercial and community initiatives that create lasting impact.
  • Queens Road, Melbourne office location.

About Us

The NBL Group, in partnership with the Wollemi Capital Group Syndicate, is redefining the future of women’s basketball in Australia. The Women’s National Basketball League (WNBL) is poised for an exciting transformation, with a new ownership structure, an elevated game, and a new level of excitement with the goal of being a global leader in women’s sport.

We're recruiting a variety of new roles in advance of the WNBL 2025/26 season - a move reflecting a strategic effort to enhance the management and operations of the WNBL, ensuring it aligns with broader goals for growth, visibility, and competitive success within women's basketball.  

What You'll Do 

As Licensing, Brand & Community Manager, you'll play a crucial role in driving the WNBL's branded product growth and community engagement initiatives. This dynamic position combines commercial acumen with community impact, leading our licensing programs while fostering grassroots participation in women's basketball.
Key Responsibilities:

Licensing & Brand Management

  • Drive the WNBL's branded product range and royalty revenue through strategic licensing initiatives
  • Oversee new product development with licensees from concept to launch
  • Manage licensee relationships and ensure brand guideline compliance
  • Lead integration of licensing initiatives with broader marketing and commercial calendar

Community Engagement & Impact

  • Develop and implement community programs that drive basketball participation
  • Collaborate with clubs and schools to create inclusive environments for young players
  • Organize and deliver school programs, player appearances, and modified competitions
  • Manage 'Working with Children' compliance across WNBL clubs

Stakeholder & Program Management

  • Work with sponsors to fulfill community program commitments
  • Coordinate merchandise distribution and promotional activities
  • Track and report on program success and community impact
  • Manage licensing budget and maintain royalty tracking systems

What You Bring

  • Strong commercial acumen with experience in licensing or brand management
  • Proven track record in community engagement and program delivery
  • Excellent stakeholder management and communication skills
  • Strategic thinking with creative problem-solving abilities
  • Experience in sports or community program management
  • Passion for growing women's sport, particularly basketball
  • Strong organizational skills with attention to detail
  • Willingness to travel as required

Why Join Us?

  • Shape the Future of Women's Basketball: Be part of a groundbreaking transition for the Women's National Basketball League (WNBL) as it enters a historic new era under the leadership of the Wollemi Capital Group Syndicate and NBL.
  • Contribute to Innovation & Growth - Play a key role in shaping the future of the league by supporting new initiatives, enhancing fan experiences, and driving engagement.
  • Cultural Impact: Contribute to elevating women's sports and creating sustainable opportunities for athletes and communities across Australia.

Why Wait?

Seize this opportunity to make a lasting impact on women’s sports in Australia.

To apply, please submit your resume and cover letter through the link provided.

Questions? Contact our recruiting team member Kelly at kelly.woodliffe@wallst.com.au

The WNBL is dedicated to championing diversity and inclusion. We wholeheartedly embrace individual differences and warmly welcome all qualified applicants to apply, including First Nations peoples.

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