• Support digital marketing campaigns across paid social
• Drive fan engagement and audience growth using cutting-edge digital platforms
• Full-time role in office located on Queens Road, Melbourne

About Us

The National Basketball League (NBL) is a world-renowned basketball organisation, home to some of the globe's best players. As a leader in sports entertainment, we operate an innovative media platform and are dedicated to achieving new heights of success and growth. Our vision is to be the most entertaining sports experience for fans, through bold innovation and partnerships, and to become the fastest growing league globally.

Our Values

• Always Think Big: Be courageous, be open to new ideas, learn and grow - no limits.
• Be Accountable: Own it! Ask for help. The scoreboard matters.
• Integrity is Key: Act ethically, act honestly, keep our word.
• Show Respect: Show care, listen and seek to understand, value opinions.
• We are Fans Too: Have fun, always consider the fan, share the love of the game.
• One Team: Communicate, trust each other, celebrate the wins, build relationships.

The Opportunity

We're seeking a passionate Digital Marketing Coordinator to support our digital marketing initiatives and help drive fan engagement across the League. This role will focus on building fan engagement, growing online audiences, and helping drive viewership, attendance, and overall brand exposure.

Working closely with our Digital Marketing Lead you will execute campaigns across multiple NBL brands including NBL1, 3x3 Hustle, Dreamcourts, and Hoop City, while collaborating with various departments to deliver impactful marketing campaigns and digital activations.

Key Responsibilities

Paid Marketing Support

• Assist in planning and implementing digital marketing campaigns across paid social, Google Ads, SEO, and programmatic channels
• Support content marketing execution across NBL digital channels and monitor campaign performance within set budgets
• Stay current with digital marketing trends and innovations to ensure best practice standards to support digital campaigns across all NBL brands

Customer Engagement & Analytics

• Assist with campaign analysis using the NBL Customer Engagement Platform (Braze) and track performance metrics
• Support audience segmentation strategies and help execute eDM and SMS communications
• Coordinate internal documentation and reporting of campaign activities across NBL brands

Fan Growth & Digital Activations

• Assist in executing fan acquisition strategies and engagement campaigns to grow online audiences
• Help manage digital activations using NBL's digital engagement platform (Tradable Bits)
• Support initiatives that drive viewership, attendance, and overall brand exposure

Stakeholder Collaboration

• Provide support for internal and external stakeholders, ensuring alignment with brand guidelines
• Work with commercial partners, creative agencies, and tech platforms to assist with campaign delivery
• Collaborate with clubs to share digital marketing best practices and support campaign objectives

About You

• 1-2 years experience managing digital marketing campaigns
• Keen interest in digital marketing with eagerness to learn and grow
• Basic experience with campaign management and analytics tools
• Strong written and verbal communication skills with creative thinking abilities
• Organised, adaptable, and capable of managing multiple tasks in a fast-paced environment
• Basic understanding of CMS, email marketing tools, or engagement platforms (Braze, Tradable Bits experience preferred)
• Team player with positive attitude, strong work ethic, and proactive approach
• Basic HTML skills advantageous but not essential
• Passion for sports and entertainment industry preferred

Why Join Us?

• Career Growth: Build your digital marketing expertise in Australia's fastest-growing professional sports league
• Competitive Package: Full-time permanent role with attractive salary and professional development opportunities
• Dynamic Environment: Work with elite athletes and industry leaders in professional basketball
• Strategic Impact: Drive fan engagement and brand growth that supports NBL's ambitious objectives
• Innovation Focus: Work with cutting-edge digital marketing platforms and engagement technologies
• Industry Networks: Build relationships with commercial partners and sports industry professionals
• Work-Life Balance: Melbourne-based role with collaborative culture and growth opportunities
• Global Vision: Be part of NBL's ambitious expansion and international growth plans

Apply Now

We're reviewing applications as they come in, so don't wait – apply today to join our team!

The National Basketball League is dedicated to championing diversity and inclusion. We wholeheartedly embrace individual differences and warmly welcome all qualified applicants to apply, including First Nations peoples.