• Shape the media narrative for Australia's most dynamic professional league
• Build relationships with top-tier media, influencers, and industry stakeholders
• Drive high-profile storytelling initiatives

About Us

The National Basketball League (NBL) is a world-renowned basketball organisation, home to some of the globe's best players. As a leader in sports entertainment, we operate an innovative media platform and are dedicated to achieving new heights of success and growth. Our vision is to be the most entertaining sports experience for fans, through bold innovation and partnerships, and to become the fastest growing league globally.

Our Values

• Always Think Big: Be courageous, be open to new ideas, learn and grow - no limits.
• Be Accountable: Own it! Ask for help. The scoreboard matters.
• Integrity is Key: Act ethically, act honestly, keep our word.
• Show Respect: Show care, listen and seek to understand, value opinions.
• We are Fans Too: Have fun, always consider the fan, share the love of the game.
• One Team: Communicate, trust each other, celebrate the wins, build relationships.

The Opportunity

We're seeking a strategic and creative Public Relations Lead to serve as the driving force behind how the NBL brand is positioned, seen, and communicated across all markets. This role is essential to amplifying our brand presence and voice in key growth markets while building meaningful connections with fans, media, and stakeholders.
You'll be responsible for developing and executing comprehensive PR strategies that elevate player stories, league initiatives, and club partnerships while driving acquisition and engagement.

Key Responsibilities

Strategy and Planning

• Identify brand requirements and develop PR initiatives that drive measurable brand growth and market presence
• Research and evaluate public and private events to determine strategic positioning opportunities with focus on acquisition and sales conversion
• Leverage industry, government, and media relationships to create dynamic and innovative events locally and interstate
• Craft comprehensive event and communication plans that directly support lead generation and sales objectives
• Explore and propose multi-channel media strategies for optimal PR placement across all NBL Group brands

Content Creation and Distribution

• Collaborate with internal teams and external agencies to create compelling multimedia content including videos, articles, and social campaigns highlighting player milestones and League stories
• Develop engaging media releases and promotional materials that maintain consistency with the League's brand voice and messaging
• Collaborate with internal teams and external agencies to create compelling multimedia content including videos, articles, and social campaigns highlighting player milestones and League stories
• Manage live event coverage including pre- and post-game activities, press conferences, and interviews with real-time updates across key platforms
• Prepare editorial content and strategic communications to support all PR activities
• Maintain strong, effective relationships with media outlets, agencies, and press influencers
• Implement comprehensive reporting systems that track outcomes and communicate success metrics

  Club Support and Amplification

• Provide strategic media relations support to clubs including best practices for interviews and storytelling
• Facilitate player-focused storytelling opportunities, connecting athletes with media outlets to build personal brands and enhance fan engagement
• Amplify club stories and initiatives while supporting mutual goals to drive audience growth and engagement across all clubs
• Collaborate with digital teams to ensure consistent messaging and maximum story amplification across all platforms

About You

• Proven experience in content creation, PR, and media relations, particularly within sports or entertainment industries
• Exceptional storytelling skills with ability to craft engaging narratives for diverse audiences and platforms
• Expertise in managing online communities, creating viral campaigns, and leveraging analytics to drive content performance
• Strong established relationships with media, influencers, and industry stakeholders, particularly within Australian sports media landscape
• Demonstrated ability to develop innovative content strategies while utilizing data-driven insights for optimisation
• Outstanding project management skills with ability to manage multiple initiatives simultaneously in fast-paced environments
• Comprehensive understanding of digital and social media trends alongside traditional PR best practices
• Bachelor's degree in Communications, Marketing, Journalism, or related field
• 3+ years’ experience in content marketing, PR, or media relations
• Proven track record managing content and media strategies for large-scale sports or entertainment events
• Experience in sports, entertainment, or live events highly desirable
• Demonstrated success in building brand awareness and audience engagement through strategic content and PR initiatives

Why Join Us?

Career Growth: Lead PR strategy for Australia's fastest-growing professional sports league with unlimited potential for professional development
Competitive Package: Full-time role with comprehensive benefits and competitive salary package
Dynamic Environment: Work with elite athletes, industry leaders, and passionate fans in professional basketball
Strategic Impact: Shape brand narrative and media presence for a league entering its most exciting growth phase
Innovation Focus: Be part of cutting-edge sports entertainment marketing and storytelling initiatives
Industry Networks: Build relationships with top-tier media, clubs, and sports industry professionals
Creative Freedom: Drive impactful storytelling and develop innovative PR strategies with significant autonomy
Global Vision: Be part of NBL's ambitious expansion and international growth plans

APPLY NOW - we'd love to hear from you!

If you're a dynamic marketing professional passionate about events and brand amplification, join NBL Group's exciting journey!

The National Basketball League is dedicated to championing diversity and inclusion. We wholeheartedly embrace individual differences and warmly welcome all qualified applicants to apply, including First Nations peoples.

Apply Now

We're reviewing applications as they come in, so don't wait - apply today to join our team!

The National Basketball League is dedicated to championing diversity and inclusion. We wholeheartedly embrace individual differences and warmly welcome all qualified applicants to apply, including First Nations peoples.