• Drive earned media outcomes for one of Australia's fastest-growing sports league
• Build real media connections and drive national coverage
• Be part of a passionate, high-energy team that thinks big

About Us

The National Basketball League (NBL) is a world-renowned basketball organisation, home to some of the globe's best players. As a leader in sports entertainment, we operate an innovative media platform and are dedicated to achieving new heights of success and growth. Our vision is to be the most entertaining sports experience for fans, through bold innovation and partnerships, and to become the fastest growing league globally.

Our Values

• Always Think Big: Be courageous, be open to new ideas, learn and grow - no limits.
• Be Accountable: Own it! Ask for help. The scoreboard matters.
• Integrity is Key: Act ethically, act honestly, keep our word.
• Show Respect: Show care, listen and seek to understand, value opinions.
• We are Fans Too: Have fun, always consider the fan, share the love of the game.
• One Team: Communicate, trust each other, celebrate the wins, build relationships.

The Opportunity

We're looking for a Senior PR Lead to play a key role in shaping and delivering the NBL's public narrative across competitions, events, programs, and growth initiatives.

Sitting at the intersection of league storytelling, major events, and club amplification, you'll be a senior contributor within our Media & PR team, helping drive earned media outcomes, supporting high-profile moments and strengthening how the NBL shows up publicly throughout the season. Working closely with the Media & PR Manager, you'll support the strategic planning and hands-on delivery of PR, media relations, content, and amplification, ensuring the NBL and its events are visible, relevant, and culturally resonant in key markets.

What You'll Be Doing

• Supporting the development and delivery of integrated PR and communication strategies across the NBL Group
• Identifying major moments, events and initiatives that contribute to brand growth, audience acquisition and commercial outcomes
• Leading the execution of PR and content amplification for major NBL events including HoopsFest, Ignite Cup, activations and league announcements
• Planning and delivering media conferences, media calls, announcements and event-based PR moments
• Building and maintaining strong working relationships with journalists, broadcasters and key media outlets
• Developing and distributing media releases, statements, talking points and press materials in line with league priorities
• Securing proactive media coverage and supporting the management of reactive media issues when required
• Tracking, reporting and evaluating media outcomes and PR impact to inform future activity
• Overseeing the creation of PR-led content including media releases, articles, social content and campaign assets
• Collaborating with digital and content teams to amplify stories across owned platforms
• Supporting live coverage of key moments including events, announcements and press activity
• Providing support to NBL clubs with media best practice, storytelling guidance and amplification opportunities
• Facilitating player-focused media opportunities that build personal brands and strengthen fan connection

What We're Looking For

• Proven senior-level experience in PR, media relations and content, ideally within sport, entertainment or live events
• A strong strategic thinker who is comfortable translating plans into delivery
• Well-connected within Australian media, with a track record of securing meaningful coverage
• Excellent writer and storyteller with strong editorial judgement
• Confident operating in high-pressure environments, including major announcements and live events
• Passion for basketball and understanding of the NBL landscape

Why Join the NBL?

High Impact: Shape the public narrative of one of Australia's most exciting sporting leagues
Visibility: Work on major events and moments that reach millions of fans
Growth: Be part of Australia's fastest-growing professional sports league
Culture: Join a team that lives by values of thinking big, accountability, integrity, and respect
Location: Brand new Cremorne office with incredible amenities and views
Passion: Work in an industry where we are all fans too - have fun and share the love of the game

Apply Now

If you're a strategic PR professional with strong media connections who thrives in high-pressure environments and wants to shape how one of Australia's most exciting leagues shows up publicly, we want to hear from you.

The National Basketball League is dedicated to championing diversity and inclusion. We wholeheartedly embrace individual differences and warmly welcome all qualified applicants to apply, including First Nations peoples.