The Marketing Manager is responsible for driving customer acquisition, brand growth, and digital engagement across all programs, events, and tours.

This is a commercially accountable, hands-on leadership role responsible for:

• Increasing registrations and revenue
• Building a high-performing marketing engine
• Ensuring brand consistency aligned with NBA standards
• Delivering measurable ROI across all marketing channels

Reporting to the CEO and Executive Chairman & Founder, the role requires a balance of strategy, execution, and performance optimisation.

KEY RESPONSIBILITIES

Social Media & Content Management

• Coordinate with photographers and videographers to ensure high-quality, on-brand content is captured at all programs and events.
• Curate, edit, and select engaging content for daily posting across Instagram and Facebook.
• Develop and manage a structured content calendar using Canva.
• Write compelling and engaging copy for all social media posts.
• Publish and promote events via Facebook and other platforms.
• Stay up to date with the latest social media trends, tools, and best practices, and share insights with the team.
• Manage community engagement by responding to comments, messages, and mentions in a timely and professional manner.

Paid Media & Performance Marketing

• Plan, execute, and manage paid advertising campaigns across Meta platforms (Facebook & Instagram).
• Monitor campaign performance and optimise for conversions and engagement.
• Provide regular performance reports with insights and recommendations for improvement.

Marketing Operations & Communications

• Create and distribute EDM campaigns through HubSpot.
• Manage customer communication, including inquiries, refunds, and issue resolution via email, phone, and Humanitix.
• Coordinate website updates with the WordPress developer to ensure content is accurate and up to date.
• Maintain organised ?le management systems and ensure e?cient transfer of assets across platforms.
• Communicate professionally with internal stakeholders and NBA o?ces globally.
• Event & Program Marketing
• Create and manage events on Humanitix for term programs and holiday camps.
• Develop event pages, including pricing, descriptions, and visual assets.
• Design promotional materials (?yers, banners, digital ads, merchandise concepts) using Canva.
• Support pricing strategy for programs and events in collaboration with management.

Branding & Creative

• Ensure all marketing materials align with NBA Basketball School and Basketball Magic Australia brand guidelines.
• Design and produce all visual assets including:
  • Social media graphics
  • Flyers and banners
  • EDM creatives
  • Merchandise

On-Site

• Attend key events and programs to capture and share real-time content (photos, videos, updates).
• Create live social media coverage to increase engagement and visibility.
• Assist with holiday camp and term program check-ins when required.

Administration & Coordination

• Order and organise participation certi?cates and awards through suppliers (e.g. Kwik Kopy).
• Support overall marketing logistics and coordination across multiple programs and locations.

SKILLS & EXPERIENCE REQUIRED

• Proficiency in Canva (essential)
• Experience with HubSpot (essential)
• Familiarity with Humanitix (or willingness to learn)
• Experience managing Meta Ads (Facebook & Instagram)
• Strong understanding of social media platforms and content strategy
• Excellent written and verbal communication skills
• Strong organisational skills and attention to detail
• Ability to multitask and manage multiple campaigns and timelines
• Experience in sports, events, or youth programs (preferred but not essential)

TOOLS & PLATFORMS

• Canva
• HubSpot
• Humanitix
• Meta Business Suite (Facebook & Instagram Ads)
• Microsoft Teams
• WordPress (basic coordination level)

KEY ATTRIBUTES

• Creative and positive, proactive mindset
• Strong attention to detail
• Ability to work independently and as part of a team
• Passion for sport, youth development, and the basketball community
• Strong time management and problem-solving skills

OUTCOME EXPECTATIONS

• Increase program registrations and brand awareness
• Deliver consistent, high-quality content across all channels
• Maintain strong engagement with the NBA Basketball School community
• Execute e?ective marketing campaigns that drive measurable results

WHY JOIN US

• Lead the marketing for Australia’s leading grassroots basketball organisation
• Play a key role in our national expansion strategy
• Work in a collaborative, energetic, and growth-focused environment
• Build your reputation as an expert marketing leader within grassroots sport
• Join the NBA’s only grassroots development initiative in Australia

ADDITIONAL INFORMATION

• Some after-hours and weekend work required.
• Domestic and international travel may be necessary.

ABOUT US

Basketball Magic is the exclusive licensee and operator of NBA Basketball School Australia, and a leading basketball events and tours company in the region. We are passionate about connecting players and teams with exceptional basketball experiences both locally and globally.

NBA Basketball School Australia provides young athletes aged 6-18 with a structured and engaging environment to learn the game and refine their skills under the guidance of experienced coaches using proven training techniques created by the NBA’s elite Basketball Development Team. 

Our Basketball Magic Australia business specialises in organising inbound and outbound tours for youth, university, and professional teams, offering valuable opportunities for development and international competition.

Together, Basketball Magic Australia and NBA Basketball School Australia are committed to inspiring the next generation, growing the game, and supporting the development of Australia's basketball systems and pathways.  Basketball Magic Australia and NBA Basketball School Australia enjoy the strong support of the NBA.