Sportspeople: Media Manager - Western Football Netball League

Media Manager

Western Football Netball League

Footscray ▸ Victoria ▸ Australia
Full Time

31 May 2026

Applications 0

Description

The Western Football Netball League (WFNL) is responsible for the governance and strategic development of community football and netball across Melbourne’s western region.

Comprising 34 Member Clubs, more than 400 teams and 10,000 participants, the WFNL delivers inclusive Open Age and Junior competitions. Our vision extends beyond competition - we are committed to strengthening community connection, participation and the long-term growth of football and netball in the west.

We are seeking a passionate, motivated, creative and proactive individual to join our team as the Media Manager. This dynamic role is integral to achieving the League’s media, commercial and broader business objectives.

Reporting directly to the CEO, the successful candidate will lead the League’s media and communications portfolio through strategic planning and execution. This role requires a passionate self-starter with the initiative and drive to proactively shape and elevate the League’s media presence, playing a key role in enhancing the WFNL brand across the western region and metropolitan Melbourne.

Responsibilities

The Media Manager is responsible for leading and growing the WFNL’s media, communications and digital content strategy, driving audience engagement, brand growth and commercial outcomes across all platforms.

Lead the WFNL’s digital media presence across our website and social platforms, driving growth in audience, engagement and brand visibility;
Oversee the production of weekly in-season WFNL TV and Podcast content in partnership with broadcast providers;
Create and deliver engaging, digital-first content across all platforms, including the Local Footy Hub app;
Drive commercial outcomes through sponsor integration, advertising and partner activations across WFNL media channels;
Produce key League publications and communications, including the Footy Record, newsletters, media releases, feature content and Annual Report;
Manage end-to-end content delivery across match days, events and the Finals Series, including photography, video and live coverage;
Lead the planning and delivery of the annual WFNL Media Day;
Support the delivery of key WFNL events, including the Season Launch, Club Development Conference, Finals Series, and Junior and Senior Presentation events, through media, marketing and communications execution;
Build and manage a network of media contributors, including writers, photographers, videographers and volunteers;
Manage broadcast and media partnerships to maximise reach, content quality and audience impact;
Identify and deliver new media, content and commercial opportunities to grow the WFNL brand; and
Undertake other duties as directed by the Chief Executive Officer.

Essential Requirements

Strong interest in, and understanding of, community football and netball;
Excellent written communication and digital content creation skills
High level of digital literacy, including proficiency in Microsoft Office, Mailchimp and content creation tools such as Canva, video editing software and similar design platforms
Experience in website management and maintenance, with strong capability across a range of social media platforms
Excellent verbal communication and interpersonal skills, with the ability to effectively engage with stakeholders at all levels
Ability to work flexible hours, including evenings and weekends during the football season and Finals Series
Strong organisational and time management skills, with the ability to manage competing priorities and meet deadlines in a fast-paced environment
Current driver’s licence and access to a reliable vehicle
Current Working With Children Check, or willingness to obtain prior to commencement

Desirable Criteria

Sports Marketing / PR / Communications Degree
Relevant tertiary qualifications in media, communications, journalism, marketing or a related discipline
Previous experience in a sports media, communications or digital content role (highly regarded)
Availability to commence at short notice will be highly regarded

Attachments

Application Instruction

To apply for the role of Media Manager at the Western Football Netball League, please submit a one-page Cover Letter and Resume to jobs@wfnl.com.au by Sunday 31 May 2026.

The WFNL will review all applications as they are received and applicants are encouraged to apply early in the event that applications for this role close earlier than is advertised.

For further information please contact:

David Jennings

(03) 9315 5400