Drive the commercial future of Touch Football across NSW

NSW Touch Football is entering an exciting new phase of growth, alignment and opportunity. We are seeking an outstanding commercial leader to join our executive team as Head of Commercial.

This is a significant opportunity to shape the commercial direction of one of NSW’s largest and most connected sporting communities. The role will lead the development and delivery of NSW Touch Football’s commercial strategy, with a strong focus on revenue growth, partnerships, sponsorships, event commercialisation, brand value, digital assets and market positioning.

From major events and State Championships through to partnerships, communications, digital platforms and stakeholder engagement, this role will be central to strengthening the financial sustainability, profile and commercial impact of NSW Touch Football.

About the role

The Head of Commercial will provide senior leadership across several key areas of the organisation:

• Commercial Strategy and Revenue Growth: You will lead the development and implementation of NSW Touch Football’s commercial strategy, identifying new revenue opportunities across sponsorship, partnerships, events, digital assets, activations, hospitality, merchandise and other commercial initiatives.
• Partnerships and Sponsorships: You will lead the acquisition, servicing, retention and growth of strategic partners and sponsors, ensuring commercial relationships are professionally managed, effectively activated and aligned to the values and future direction of NSW Touch Football.
• Events, Brand and Commercial Activation: You will work closely across the organisation to enhance the commercial value of State Championships, managed competitions and major events, strengthening event presentation, partner integration, fan engagement and commercial return.
• Communications, Digital and Market Positioning: You will provide leadership across communications and digital services to ensure NSW Touch Football’s brand, platforms and public-facing activity are contemporary, integrated and commercially supportive.

The role will also lead key staff within the commercial portfolio, including the Communications Manager and Events Manager, and will contribute as part of the executive leadership team.

What you will bring

We are looking for a strategic, relationship-focused and commercially driven leader who can identify opportunity, build strong partnerships and deliver outcomes in a dynamic sporting environment.

The successful candidate will bring:

• Senior experience in commercial leadership, partnerships, sponsorship, business development or marketing.
• Proven success in securing, retaining and growing commercial partnerships.
• Strong commercial acumen, negotiation capability and relationship management skills.
• Experience leading revenue-generating initiatives in sport, events, membership, entertainment or a comparable sector.
• The ability to build trust and alignment across staff, partners, sponsors, stakeholders, affiliates and external organisations.
• Demonstrated leadership of multidisciplinary teams.
• Strong communication, planning, reporting and organisational capability.
• The ability to think strategically while also ensuring disciplined operational delivery.
  Experience in sport, the not-for-profit sector, or the New South Wales sport and participation landscape will be highly regarded.
   

Why join NSW Touch Football?

This is more than a commercial role. It is an opportunity to help shape the future sustainability, profile and growth of Touch Football in NSW.

You will join an organisation with a proud history, a passionate community and a clear ambition to strengthen the connection between grassroots participation, major events, commercial partnerships, digital engagement and long-term organisational success.

You will work directly with the CEO and executive leadership team, contribute to whole-of-organisation strategy, and play a key role in ensuring NSW Touch Football continues to lead, grow and evolve as a modern, inclusive and commercially sustainable sporting organisation.

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Essential requirements

The successful candidate will be required to hold or obtain:

• Working with Children Check
• National Police / Criminal History Check
• First Aid Certificate
• Driver Licence

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