Capital Football is the governing body for football in the ACT and surrounding region. We are committed to growing the game and delivering welcoming, enjoyable and high-quality experiences for everyone involved.
We are seeking a dynamic and hands-on Marketing & Partnerships Manager to lead Capital Football's marketing, brand, communications, sponsorship and event promotion activities. This is a broad and influential role responsible for driving engagement, growing commercial partnerships, enhancing the visibility of football and supporting some of the region's largest football events.
Based in Deakin, Canberra, you will join a small, collaborative team where initiative, creativity and relationship-building are highly valued. This role is ideal for an experienced marketing professional who enjoys both strategic planning and hands-on delivery, and who is excited by the opportunity to make a meaningful impact across the football community.
ABOUT THE OPPORTUNITY
The Marketing & Partnerships Manager is responsible for leading Capital Football's marketing and partnership activities, strengthening the organisation's profile, growing sponsorship revenue and delivering engaging communications across all levels of the game.
Working closely with clubs, partners, media, volunteers and internal stakeholders, you will help tell the story of football in the ACT while identifying opportunities to grow participation, engagement and commercial support.
Key Responsibilities
- Develop and deliver marketing, communications, brand and partnership strategies aligned with organisational objectives.
- Create and deliver engaging campaigns and content across digital, social, print and traditional media platforms.
- Lead media relations, match streaming initiatives and storytelling opportunities that showcase football across the region.
- Identify, secure and manage commercial partnerships and sponsorships, ensuring strong partner relationships and delivery of contractual benefits.
- Lead the planning, promotion and delivery of major Capital Football events, including Kanga Cup, Finals Month and community football initiatives.
- Manage event marketing, sponsorship activation and stakeholder engagement activities to maximise event impact and participant experience.
- Build strong relationships with clubs, participants, volunteers, media and community stakeholders to strengthen engagement and support the growth of football.
ABOUT YOU
You are a creative, commercially minded and relationship-focused professional who enjoys working in a fast-paced environment and taking ownership of outcomes. You can think strategically while remaining willing to roll up your sleeves and deliver high-quality work.
You will bring:
- Experience in marketing, communications, partnerships or sponsorship management.
- Strong content creation, media, digital marketing and communication skills.
- Demonstrated ability to build and maintain productive stakeholder relationships.
- Experience developing and delivering campaigns, projects and initiatives from concept through to execution.
- Excellent organisational skills and the ability to manage competing priorities.
- A passion for community sport and creating positive experiences for participants and stakeholders.
WHY JOIN US?
At Capital Football, you'll play a key role in shaping how football is promoted, celebrated and supported across the ACT and surrounding regions. You'll work across marketing, media, sponsorship and major events while helping grow participation and strengthen the game's profile.
We offer a supportive and flexible team environment, genuine opportunities to influence outcomes, and the chance to make a lasting impact on football in our community.
