Reporting to the Head of Sky Blue Pathways and the Marketing Manager, the Marketing Coordinator will be responsible for planning, coordinating and executing marketing initiatives that drive awareness, participation and growth across Sydney FC's Sky Blue Pathways programs.

The role will develop and deliver integrated marketing campaigns that engage current participants, prospective participants, families, schools, clubs and key stakeholders, with the objective of increasing program participation, strengthening community engagement and creating lifelong connections with Sydney FC and the game of football.

As one of Australia's leading football community providers, Sydney FC is committed to inspiring participation at every stage of the football journey. The Marketing Coordinator will play a key role in expanding the reach and impact of our community and education programs, enhancing the visibility of the Sky Blue Pathways brand, and supporting the Club's strategic growth objectives.

Success in this role will be measured by the ability to grow participation across Sky Blue Pathways programs, strengthen engagement with the wider football community, and contribute to the development of Sydney FC's future fan base through innovative, data-driven and participant-focused marketing campaigns.

The ideal candidate also has an engaging personality, is flexible in working hours, dates and locations, and fast adapting in a high-paced environment.

Key Responsibilities

• Work closely with Sky Blue Pathways team to understand programs, initiatives, potential growth areas and marketing needs.
• Engage with all departments to ensure a unified approach to fan engagement is achieved.
• Build and execute marketing plans for Sky Blue Pathways programs.
• Build edit and optimise Sky Blue Pathways content on the relevant Sydney FC webpages.
• Work with the Sydney FC graphic designer and content team to build assets for the Club and respective Club partners.
• Write effective marketing copy.
• Build marketing emails in Braze.
• Liaise with external partners to maximise the engagement with their respective programs.
• Support creation of Community and Sky Blue Pathways promotional content.
• Leading and managing the Sydney FC Community pages.

Personal Attributes

• Excellent interpersonal, verbal and written communication skills.
• A strong relationship builder across a wide range of external stakeholders.
• Excellent organisational skills, time management and the ability to work well under pressure on a variety of tasks.
• A flexible attitude to working hours, dates and delivery.