NSW Athletics Ltd is the state governing body for athletics in New South Wales, delivering a unified and fully integrated athletics system across community participation, school sport, competition, and performance pathways.
Formed through the NSW Athletics Partnership (NSWAP) between Athletics NSW (ANSW) and Little Athletics NSW (LANSW), NSW Athletics now delivers the first single, unified athletics offering in NSW in over 60 years, providing more than 50,000 registered members and participants access to a connected and high-quality athletics experience across more than 220 affiliated clubs statewide.
NSW Athletics is currently experiencing a period of strong growth and momentum, driven by increased participation, expanded competition pathways, and a shared commitment to placing athletes, participants, and clubs at the centre of everything we do. Our integrated operating model brings together four key Functional Areas; Corporate Services, Community, Sport Delivery, and Performance & Pathways, working as one organisation with clear accountability and a consistent member experience across the state.
In addition, NSW Schools Athletics forms a key pillar of the NSW Athletics model, strengthening the connection between school sport and community athletics. Through partnerships with schools, teachers and education stakeholders, NSW Schools Athletics supports participation opportunities for more than one million students annually while helping create clearer pathways into clubs, competitions and lifelong involvement in the sport.
Reporting to the Digital & Communications Manager, the Communications Specialist owns the written word at NSW Athletics. The role delivers the sharp, consistent voice a leading state sporting body needs across every channel - email campaigns, website copy, member and club communications, media statements and internal communications - so that messaging lands the same way regardless of channel or sub-brand.
The role is a high-volume writing and production position, working to the Championships & Events Calendar and to campaign deadlines, drawing on assets produced by the Digital Content Producer, and coordinating media and public relations activity under the direction of the Digital & Communications Manager.
As the Communications Specialist, you will be responsible for the following key functions:
1. Member Communications
- Write and build EDMs in Mailchimp, including RunNSW event campaigns and the Events Weekly EDM.
- Produce member, club and zone communications to schedule and to a consistent standard.
- Match tone to audience, whether kid-friendly, performance-focused, club-facing or staff-facing.
- Support the Digital & Communications Manager on audience segmentation and list management for email and digital communications.
- Monitor and respond to comments and direct messages across NSW Athletics social media channels engaging with community in a timely, on brand tone
- Monitor email performance and apply learnings to subsequent campaigns.
2. Website & Digital Copy
- Write website copy and deliver content updates via the RevSport CMS.
- Keep event, membership and program pages accurate, current and engaging across all sub-brands.
- Raise RevSport support tickets for CMS or SEO issues outside administrator control and track them to resolution.
- Draft copy for campaigns, programs, events, and organisational announcements across all sub-brads and functional areas.
- Draft and schedule social copy to accompany assets produced by the Digital Content Producer.
4. Internal & Brand Communications
- Coordinate internal and staff communications, including brand rollout communications packages.
- Apply consistent messaging and tone of voice across every channel and sub-brand in line with the brand guidelines.
- Proof and edit content produced within all Functional Areas in the organisation to protect written quality and brand consistency.
- Undertake other duties as directed by the Digital & Communications Manager.
Essential
- Demonstrated experience in a communications, copywriting, content or social and/or digital media role.
- Excellent writing, editing and proofreading skills, with the ability to shift tone across audiences.
- Experience building and sending email campaigns in Mailchimp or a comparable platform.
- Experience updating website content through a content management system.
- Strong organisational skills and the ability to deliver a high volume of content to deadline.
- Excellent attention to detail and demonstrated care for accuracy and consistency.
- Current Working with Children Check (or ability to obtain).
Desirable
- Experience in a sporting, not-for-profit, or events-based communications environment.
- Experience drafting press releases and handling media enquiries.
- Familiarity with RevSport, or a comparable sport membership and CMS platform.
- Working knowledge of SEO fundamentals and Google Analytics.
- Knowledge of athletics or community sport.
NSW Athletics is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, including ensuring all employees hold a valid Working with Children Check and a satisfactory criminal history record check.
We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of the athletics community in which we operate. Our sport is for everyone, and we strive to be a workplace for everyone. We encourage people of all cultural backgrounds and identities to apply.
