The position provides leadership across three interconnected areas: strengthening the Gymnastics NSW brand and market presence; developing sponsorship, partnerships and diversified revenue opportunities; and growing participation through the development, promotion and delivery of gymnastics programs and resources.

A key focus of the role is to identify and capitalise on opportunities that increase awareness of gymnastics, attract new participants, support affiliated clubs and enhance the value of Gymnastics NSW programs, events and services.

Working collaboratively with other departments, affiliated clubs, commercial partners and external stakeholders, the position will ensure marketing, commercial and participation initiatives are aligned with the organisation's strategic objectives and contribute to the long-term growth and sustainability of gymnastics across NSW.

Key Responsibilities and Accountabilities

Marketing, Brand and Communications

Provide strategic leadership for the marketing, communications and brand activities of Gymnastics NSW, ensuring a consistent, professional and engaging presence across all platforms.

Key responsibilities include:

• Develop, implement and evaluate an integrated marketing and communications strategy aligned with the Gymnastics NSW Strategic Plan.
• Lead the positioning, development and management of the Gymnastics NSW brand, ensuring consistent application of brand identity, messaging and values.
• Oversee the organisation's digital presence, including website development, digital marketing, social media, content creation and audience engagement.
• Develop and implement targeted marketing and promotional campaigns to increase awareness, participation, membership and engagement with gymnastics.
• Oversee media relations, public relations, corporate publications and promotional communications.
• Lead marketing and communications activities supporting Gymnastics NSW events, programs, products and strategic initiatives.
• Identify opportunities to strengthen the public profile of gymnastics, including promoting athlete achievements, community participation and the contribution of affiliated clubs.
• Monitor and evaluate campaign performance, digital engagement and brand awareness to inform future investment and activity.
• Ensure marketing and communications activities are coordinated, contemporary, accessible and responsive to the needs of the gymnastics community

Commercial Development and Strategic Partnerships

Lead the identification, development and management of commercial opportunities that generate sustainable revenue and enhance the value of Gymnastics NSW assets, programs and events.

Key responsibilities include:

• Develop and implement a commercial development strategy focused on revenue diversification and long-term financial sustainability.
• Identify, pursue and secure new sponsorships, corporate partnerships and commercial agreements.
• Establish and maintain strong relationships with existing and prospective sponsors, partners and commercial stakeholders.
• Develop compelling sponsorship proposals, partnership packages, commercial presentations and tailored benefit arrangements.
• Identify opportunities to commercialise Gymnastics NSW events, programs, digital platforms, intellectual property and other organisational assets.
• Negotiate and manage commercial arrangements to ensure financial value, strategic alignment and the delivery of agreed partnership benefits.
• Develop and implement partnership servicing and activation plans to maximise sponsor engagement, retention and renewal.
• Explore new non-membership revenue opportunities through advertising, merchandise, licensing, events, products and other commercial initiatives.
• Work collaboratively with government agencies, businesses and community organisations to identify mutually beneficial strategic partnerships.
• Monitor commercial performance, maintain an active partnership pipeline and provide regular reporting on revenue outcomes and opportunities.

Membership and Participation Growth

Drive initiatives that increase awareness of gymnastics, attract new participants and support sustainable participation growth across NSW.

Key responsibilities include:

• Develop and implement statewide marketing and participation growth strategies targeting new and existing audiences.
• Identify opportunities to expand gymnastics participation across geographic areas, demographics and community segments.
• Lead promotional initiatives that communicate the benefits of gymnastics and encourage participation at all ages and abilities.
• Develop and implement campaigns that generate enquiries and connect prospective participants with affiliated gymnastics clubs.
• Develop and promote Gymnastics NSW participation programs, products and services to clubs, participants, families and community stakeholders.
• Develop marketing tools, promotional templates, campaigns and resources that assist affiliated clubs to attract and retain participants.
• Work collaboratively with relevant Gymnastics NSW teams to identify participation barriers and opportunities for growth.
• Analyse membership, participation and market data to identify emerging trends, underserved markets and opportunities for targeted investment.
• Evaluate participation campaigns and initiatives to measure conversion, reach and contribution to membership growth.
• Support initiatives that improve the visibility, accessibility and attractiveness of gymnastics as a sport and recreational activity.

Participation Programs, Products and Resources

Provide strategic oversight of the development, promotion and implementation of participation programs and resources that strengthen the quality, accessibility and sustainability of gymnastics offerings across NSW.

Key responsibilities include:

• Lead the development and implementation of a participation programs strategy aligned with Gymnastics NSW growth objectives.
• Oversee the development, implementation and promotion of participation programs, including KinderGym and other foundational and recreational gymnastics offerings.
• Identify opportunities to develop new participation products, programs and initiatives that respond to changing community expectations and market demand.
• Oversee the development of practical resources that assist affiliated clubs to deliver engaging, high-quality recreational gymnastics programs.
• Support the creation of resources including program guides, lesson plans, activity cards, instructional videos, promotional materials and other tools that enhance club program delivery.
• Work collaboratively with relevant internal teams to identify opportunities for workshops, learning resources and practical support for gymnastics coaches.
• Oversee the creation of partnerships, programs and resources that focus on diversity and inclusion in the sport.
• Support the development and promotion of clear participation pathways, including progression from foundational and recreational gymnastics into competitive programs where appropriate.
• Encourage the adoption of Gymnastics NSW participation programs and resources by affiliated clubs.
• Develop school’s strategy, lead Department of Education engagement and school-based projects.
• Monitor program uptake, club feedback, participation outcomes and retention trends to inform continuous improvement.
• Ensure participation initiatives are commercially sustainable, scalable and responsive to the needs of clubs and their communities.

Events Marketing and Commercial Activation

Maximise the promotional, audience development and commercial opportunities associated with Gymnastics NSW events and competitions.

Key responsibilities include:

• Develop and oversee marketing and promotional strategies for Gymnastics NSW events, competitions and major initiatives.
• Identify and secure event-specific sponsorships, commercial partnerships and revenue opportunities.
• Develop and implement strategies to increase event attendance, spectator engagement and ticketing revenue.
• Identify opportunities for commercial activations, exhibitions, advertising, merchandise and other event-related income.
• Work collaboratively with the Events Team to enhance the spectator, participant and customer experience.
• Ensure commercial partners receive agreed benefits, visibility and activation opportunities at relevant events.
• Identify opportunities to use events as platforms for promoting gymnastics participation, affiliated clubs and Gymnastics NSW programs.
• Evaluate event marketing, sponsorship activation and commercial performance to identify opportunities for improvement.

Market Intelligence, Innovation and Business Development

Identify and evaluate market trends, emerging opportunities and strategic initiatives that support the growth and long-term sustainability of Gymnastics NSW.

Key responsibilities include:

• Undertake market research, competitor analysis and industry benchmarking to inform organisational strategy and business development.
• Identify geographic, demographic and emerging market opportunities for participation and commercial growth.
• Analyse marketing effectiveness, audience behaviour, campaign conversion and participation trends.
• Investigate new products, programs, services and partnerships that may strengthen Gymnastics NSW's market position.
• Develop business cases and recommendations for new commercial and participation initiatives.
• Identify opportunities to leverage digital technology, data and innovation to improve marketing effectiveness and customer engagement.
• Establish and maintain relationships with external organisations that may support participation growth, commercial development and community engagement.
• Provide strategic advice to the Chief Executive Officer on emerging market trends, commercial opportunities and participation development.

Leadership and Management Responsibilities

As a senior leader within Gymnastics NSW, the Head of Marketing, Partnerships and Programs is expected to contribute to organisational strategy, operational planning and the development of a collaborative, accountable and high-performing workplace.

Responsibilities include:

• Provide leadership, direction, coaching and performance management to direct reports.
• Establish clear priorities, work plans, performance expectations and accountability measures across the portfolio.
• Develop annual operational plans and budgets aligned with organisational strategic priorities.
• Manage departmental resources and expenditure to achieve agreed financial and operational outcomes.
• Foster a positive team culture that values innovation, collaboration, professionalism and continuous improvement.
• Work collaboratively with other departments to ensure coordinated delivery of organisational priorities.
• Contribute to executive and management discussions, strategic planning and organisational decision-making.
• Prepare reports, recommendations and performance updates for the Chief Executive Officer and Board as required.
• Ensure activities comply with relevant legislation, organisational policies, contractual obligations and applicable sport integrity and safeguarding requirements.
• Represent Gymnastics NSW professionally at industry events, stakeholder meetings and other external engagements.

Key Performance Indicators

Performance will be assessed against agreed annual objectives and targets across the following areas.

Specific performance targets will be established through Gymnastics NSW's annual business planning and performance review processes.