ABOUT US

Football Australia is situated on the lands of the Gadigal people of the Eora Nation. We acknowledge the histories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples and commit to building a brighter future together. 

Football in Australia is a melting pot of approximately 2 million participants represented by over 200 different cultures, we are proud to be the most diverse and globally connected sport within the Australian sporting landscape.  

This diversity in culture, ideas, and experience makes us strong and prepares us to achieve our vision to ‘be a leading football nation where everyone is inspired to live and love the game’. To achieve this, we live by our company values which include: 

• Impact On & Off the Field: Challenge the way we think and do to seek ways to grow the impact football has, influence industry thought leaders.
• Inclusive & Diverse Football for all: Football is embedded in the nation's social fabric, follows the story of Australia, be accessible for all
• A United Team: Bringing people together to unleash the power of football and to deliver the vision, we bring the team spirit to the game
• Trust: Building trust across the whole football community, be trusted custodians of the game, act with integrity and objectivity

WHAT WE OFFER

At Football Australia we want to look after our people and below are just some of the many benefits of joining our team:

• Flexible work arrangements
• Birthday Leave
• Study Leave
• Wellbeing & Lifestyle leave
• Volunteer leave
• Employee Assistance Program (EAP)
• Partner discounts
• Workplace Banking Program
• Social Activities such as 5-a-side futsal

ABOUT THE ROLE

The Asian Football Confederation (AFC) has awarded Football Australia hosting rights for the 2026 edition of the AFC Women's Asian Cup™. Having co-hosted the best-ever edition of the FIFA Women’s World Cup™, in 2026 Australia will host the Continent’s premier women’s national teams for a second time in history having also staged the 2006 edition of the AFC Women’s Asian Cup™.

This prestigious event will bring together 12 nations in a tournament structured into three groups of four. Following the resounding success of last year's FIFA Women’s World Cup™, Football Australia, its stakeholders and partners are eager to create another tournament that celebrates women's football, delivers legacy outcomes for football and Australian society more broadly.

A Local Organising Committee (LOC) has been established for the sole purpose of delivering the 2026 edition of the AFC Women's Asian Cup™ in Australia.

This role is crucial in developing and executing marketing campaign activity that promotes the tournament and supports the legacy of football in Australia. The role will be responsible for the creation of integrated marketing and advertising campaigns that grows tournament awareness and contributes to ticket sales, as well as audience growth across broadcast, social and digital channels.

The role will also be the brand custodian and will manage the equity and consistency across all campaign touchpoints, ensuring the best possible presentation of brand and marketing experiences.

Please note that this role is fixed term until April 2026. 

Duties & Responsibilities: 

• Develop and execute marketing campaigns to enhance brand awareness, increase audience engagement, and drive attendance across various platforms.
• Lead the creation of integrated marketing and advertising campaigns, collaborating with agencies and stakeholders, and ensuring clear performance measures.
• Manage advertising efforts, including content creation, media planning, and optimization of campaigns in collaboration with media agencies and local teams.
• Oversee the consistency and protection of the AFC Women's Asian Cup™ 2026 brand, ensuring it is represented across all materials and touchpoints.
• Manage financial aspects of marketing initiatives, ensuring activities stay within budget and tracked accurately.
• Collaborate with internal and external stakeholders to align on marketing strategies, supporting brand consistency and team development.

A full copy of the position description can be found here.

ABOUT YOU

Experience, Skills and Qualifications: 

• 5-7 years of experience in consumer and brand marketing, with a strong track record of delivering successful campaigns within budget.
• Expertise in digital marketing, media strategy, and strong verbal and written communication skills.
• Proficient in project management, with the ability to prioritize and manage multiple initiatives simultaneously.
• Creative and innovative, with a proven ability to generate compelling campaign ideas.
• Strong interpersonal skills, attention to detail, and ability to work effectively both collaboratively and independently in a dynamic sports environment.

A full list of experience, skills and qualifications can be found in the above position description

Additional Requirements: 

• Full working rights in Australia
• Working with children check (paid/employee) or state-based equivalent 
• International Criminal History Record for each country (other than Australia) in which you have resided for 12 months or more in the last 10 years (if applicable)
• Out of hours and weekend work as required

Click APPLY NOW to submit your application, including a cover letter and current resume. 

Application Closing Date: 24th of January, 2025. 

Football Australia are an equal opportunity employer committed to providing a safe working environment that embraces and values child safety, diversity, and inclusion. Our values and behaviours support and encourage an environment that sees its people drive impact on and off the pitch, are trusting in each other, united to achieve and embrace an inclusive environment.

We encourage applications from people who identify as female or non-binary, Aboriginal or Torres Strait Island people, people with disabilities and people with culturally and linguistically diverse backgrounds. If you require support or advice with your application, please contact us.

In submitting an application, you agree to our collection statement. To review, head to the following link: footballaustralia.com.au/jobs/collection-statement