ABOUT US

Football Australia is situated on the lands of the Gadigal people of the Eora Nation. We acknowledge the histories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples and commit to building a brighter future together. 

Football in Australia is a melting pot of approximately 2 million participants represented by over 200 different cultures, we are proud to be the most diverse and globally connected sport within the Australian sporting landscape.  

This diversity in culture, ideas, and experience makes us strong and prepares us to achieve our vision to ‘be a leading football nation where everyone is inspired to live and love the game’. To achieve this, we live by our company values which include: 

• Impact On & Off the Field: Challenge the way we think and do to seek ways to grow the impact football has, influence industry thought leaders.
• Inclusive & Diverse Football for all: Football is embedded in the nation's social fabric, follows the story of Australia, be accessible for all
• A United Team: Bringing people together to unleash the power of football and to deliver the vision, we bring the team spirit to the game
• Trust: Building trust across the whole football community, be trusted custodians of the game, act with integrity and objectivity

WHAT WE OFFER

At Football Australia we want to look after our people and below are just some of the many benefits of joining our team:

• Flexible work arrangements
• Birthday Leave
• Study Leave
• Wellbeing & Lifestyle leave
• Volunteer leave
• Employee Assistance Program (EAP)
• Partner discounts
• Workplace Banking Program
• Social Activities such as 5-a-side futsal

ABOUT THE ROLE

The Asian Football Confederation (AFC) has awarded Football Australia hosting rights for the 2026 edition of the AFC Women's Asian Cup™. Having co-hosted the best-ever edition of the FIFA Women’s World Cup™, in 2026 Australia will host the Continent’s premier women’s national teams for a second time in history having also staged the 2006 edition of the AFC Women’s Asian Cup™.

This prestigious event will bring together 12 nations in a tournament structured into three groups of four. Following the resounding success of last year's FIFA Women’s World Cup™, Football Australia, its stakeholders and partners are eager to create another tournament that celebrates women's football, delivers legacy outcomes for football and Australian society more broadly.

A Local Organising Committee (LOC) has been established for the sole purpose of delivering the 2026 edition of the AFC Women's Asian Cup™ in Australia.

With the LOC soon to be established, the Promotions Marketing Manager, AFC Women's Asian Cup 2026 LOC Office, will initially be contracted to Football Australia, transitioning to the LOC Office once established.

This role is crucial in developing and executing marketing campaign activity that promotes the tournament and supports the legacy of football in Australia. The role will be responsible for the creation of integrated marketing and promotional campaigns that grows tournament awareness and contributes to ticket sales, as well as audience growth across broadcast, social and digital channels.

The role will also lead building, growing and managing community, business and stakeholder engagement initiatives that support overall marketing objectives, and be hands-on in activating key programs, always ensuring the best possible presentation of brand and experiences.

Please note that this role is fixed term until April 2026.

Duties & Responsibilities: 

• Develop and execute promotional campaigns to increase brand and tournament awareness, driving attendance and audience engagement across various platforms.
• Lead the amplification of key promotional milestones, collaborating with internal and external stakeholders to enhance visibility and impact.
• Plan and evaluate promotional activities to drive awareness, consideration, and purchase intent, supporting overall marketing goals.
• Engage and inspire diverse communities through targeted marketing plans, partnerships with ambassadors, and local activation efforts.
• Manage community engagement programs, including marketing campaigns for sporting clubs, schools, and local organizations, with a focus on relationship-building and content creation.
• Ensure consistent brand representation for AFC Women's Asian Cup™ 2026, managing budgets and coordinating across teams to execute marketing and promotional strategies.

A full copy of the position description can be found here.

ABOUT YOU

Experience, Skills and Qualifications: 

• 5-7 years of experience in consumer marketing, focusing on community building, partnerships, and promotional programs.
• Proven track record in executing marketing and promotional campaigns that meet goals within budget constraints.
• Strong understanding of digital marketing and media, with excellent verbal and written communication skills.
• Exceptional project management abilities, capable of prioritizing and handling multiple projects simultaneously.
• Creative, team-oriented, and detail-focused, with the ability to thrive in a fast-paced, dynamic sports environment while maintaining high standards of quality.

A full list of experience, skills and qualifications can be found in the above position description

Additional Requirements: 

• Full working rights in Australia
• Working with children check (paid/employee) or state-based equivalent 
• International Criminal History Record for each country (other than Australia) in which you have resided for 12 months or more in the last 10 years (if applicable)
• Out of hours and weekend work as required

Click APPLY NOW to submit your application, including a cover letter and current resume. 

Application Closing Date: 24th of January, 2025.

Football Australia are an equal opportunity employer committed to providing a safe working environment that embraces and values child safety, diversity, and inclusion. Our values and behaviours support and encourage an environment that sees its people drive impact on and off the pitch, are trusting in each other, united to achieve and embrace an inclusive environment.

We encourage applications from people who identify as female or non-binary, Aboriginal or Torres Strait Island people, people with disabilities and people with culturally and linguistically diverse backgrounds. If you require support or advice with your application, please contact us.

In submitting an application, you agree to our collection statement. To review, head to the following link: footballaustralia.com.au/jobs/collection-statement