COMPANY OVERVIEW

The Family of League Foundation is a membership-based Not for Profit organisation that provides emotional, social and financial support to the men, women and children of the rugby league community. The Foundation assists grass roots volunteers, past players, administrators and referees across all affiliated levels of the game. It has deductible gift recipient status.

The Family of League has grown into a network of over 300 volunteers from 35 dedicated volunteer committees, supported by the small team of staff stationed in the Family of League Sydney Headquarters and Brisbane office.

Originally established as Men of League in 2002, for 24 years the organisation has devoted more than 15,000 volunteer hours to social and emotional support and provided over $12 million in financial support to those who have made a demonstrable contribution to rugby league.

In addition to grants from the NRL and licensed clubs, Family of League relies heavily on fundraising events that are largely held by its network of committees within their own geographic footprint, along with FOL organised annual Queensland and NSW lunches.

We are a unique, independent game-specific Foundation changing lives through practical assistance, referrals, social and wellbeing support offered in a professional and timely manner to those within the rugby league community who have contributed to the game. We care - financially, socially and emotionally.

POSITION OVERVIEW

The National Marketing Manager supports the Foundation’s marketing and communications objectives and reports directly to the CEO. The role is critical in positioning Family of League within the rugby league community it supports as ‘the’ charity of rugby league.

The role is responsible for developing and implementing communication strategies; managing media relationships; planning activities to promote the Foundation’s overall reputation and awareness within the rugby league community; growing and servicing membership and supporting the Foundation’s fundraising and partnership initiatives.

Priorities for this role include repositioning and growing membership, establishing an Ambassador Program, digital growth, delivering the Family of League magazine and raising profile and awareness through various channels. 

The National Marketing Manager will also sit on the Membership, Partnership, Marketing and Communications Committee and the Magazine Editorial Committee.

DIRECT REPORTS: Membership Coordinator

LOCATION: The position is based in Sydney.

KEY ACCOUNTABILITIES:

• Establish an ambassador program.
• Drive strategic marketing, communications and social media to support the Foundation’s fundraising activities, campaigns, donor growth, digital initiatives & membership recruitment.
• Ensure that the Foundation’s brand is widely recognised and respected both within the rugby league community and more broadly.
• Create and deliver on a membership growth strategy, including a new membership model
• Build and maintain membership engagement through increased incentive and storytelling which contributes meaningfully to the Foundation’s financial sustainability and wellbeing activities.
• Support growth in revenue, especially from corporate sponsors and donors.
• Collaborate with the National Fundraising, Partnership & Events Manager and State Managers to ensure that Family of League’s sponsors and corporate partners are appropriately recognised, and its fundraising events appropriately promoted in the Family of League’s marketing and public relations activities.
• Work closely with executive staff to identify and deliver national objectives, to be delivered by the volunteer committees across the country.

KEY RELATIONSHIPS

Internal:

• FOL Staff
• Board of Directors
• Membership, Partnership, Marketing and Communications Committee

External:

• Key partners – NRL, NSWRL, QRL, NRL clubs, Junior clubs
• Marketing agency
• Leagues Clubs
• Event organisers and venues
• Committees
• All members
• Sponsors
• Large donors
• Magazine editor

REQUIRED QUALIFICATIONS & EXPERIENCE

Professional attributes

• Tertiary qualifications in a relevant discipline
• A strong digital capability
• Commercially astute with a successful track record in a managerial role, preferably in a membership-based organisation
• Previous experience in developing successful and strategic fundraising and marketing outcomes, ideally in the Not-for-Profit sector
• Excellent written and oral communications skills
• Intermediate to advanced IT skills, particularly in Microsoft Office Suite
• Knowledge of the Rugby League community highly desirable
• Proven track record of working with volunteers

Personal attributes

• Strong interpersonal skills
• Strong commitment to delivering superb customer service
• Ability to achieve results within time constraints and conflicting priorities
• Ability to work methodically and with attention to detail
• Excellent analytical skills
• Ability to work autonomously as well as in a team environment
• Openness to change and innovation.