Help shape the next evolution of one of Australia's fastest-growing sports.

Golf is changing.

More than 4 million Australians now play golf in some form. Participation is growing. Emerging Formats are expanding rapidly. New golfers are younger, more diverse and looking for experiences that are flexible, social and fit into modern life.

At Golf Australia, we believe that all golf is golf, and all of us can be golfers.

Our BIG SWINGS 2026-2030 strategy is the next evolution of golf in Australia, and the EVOLVE pillar sits at the centre of that ambition.

By 2030, we want all 1,800+ golf courses and golf venues across Australia to commit to evolving their experiences for the modern golfing customer.

We're looking for an exceptional leader to help bring this to life.

ABOUT THE OPPORTUNITY

As Head of Evolve - Emerging Formats, you will lead Golf Australia's EVOLVE portfolio, driving the delivery of one of the organisation's most significant strategic priorities.

Working across the entire Places to Play division, you'll lead initiatives that help clubs, public golf venues and emerging golf format experiences evolve to meet the needs of today's and tomorrow's golfers.

Reporting to the General Manager - Places to Play, you'll partner with emerging golf experience operators - including driving ranges, simulator venues and entertainment golf venues to strengthen Australia's golf ecosystem and create more welcoming, flexible and connected participation opportunities.

You will ideate, design and lead projects that enable GA to deliver on the ambition for Australian Golf, by driving, changing, and improving organisational performance and working across teams and industry partners to help modernise how Australians experience golf.

You will help connect off-course and on-course experiences, support emerging venues and lead initiatives that make golf more accessible, flexible and relevant to future generations.

This is not a traditional participation role.

This is a transformation role.

What you'll do

• Ideate, design and lead strategic projects that deliver the EVOLVE ambition and translate strategy into measurable outcomes.
• Deliver strategic initiatives aligned to the EVOLVE pillar.
• Lead high-impact projects and transformation initiatives.
• Drive performance, accountability and delivery across key priorities and all aspects of the Places to Play team
• Partner with golf clubs, public facilities and emerging golf experiences to support innovation and customer-focused experiences. Improve how golf connects with new and existing participants.
• Build partnerships across industry, government and key stakeholders to influence the future direction of golf.
• Work collaboratively across all functions within the Places to Play division, together with Participation, Commercial, Customer and Digital teams.
• Help remove barriers to participation and improve experiences across the golf ecosystem.
• Translate strategy into action.

Who we're looking for

You may currently work as a:

• Head of Transformation
• Head of Performance
• Strategy & Transformation Lead
• Customer Transformation Leader
• Business Improvement Manager
• Experience Transformation Leader
• Program Director
• Transformation Manager
• Performance & Delivery Leader

You are someone who:

• Successfully influences outcomes where there is little direct authority.
• Enjoys solving complex problems.
• Turns strategy into action.
• Drives accountability and results.
• Brings structure to ambiguity.
• Builds trusted relationships across complex stakeholder environments, bringing people together around shared outcomes.
• Has experience leading change in complex environments.

Experience within sport is helpful, but not essential.

We are equally interested in leaders from customer, leisure, tourism, hospitality, retail, consulting, entertainment, transformation or service industries.

Why golf?

Golf in Australia is evolving.

• More than 4 million Australians now play golf.
• Off-course participation is growing faster than traditional formats.
• More than 550 off-course venues now operate nationally.
• New golfers are younger and more diverse.
• Women represent the majority of many new participation programs.
• New formats, technologies and experiences are reshaping the game.

Golf Australia doesn't own or operate golf clubs or venues. Success depends on building strong partnerships and influencing change across a diverse network of clubs, venues, places to play and industry partners. This role is central to making that happen.

This is an opportunity to help shape what one of Australia's largest participation sports looks like for the next generation.

Why Golf Australia?

At Golf Australia, our purpose is simple:

More people playing more golf.

We are building a game that is:

• A sport for life.
• Fun for all.
• More welcoming.
• More connected.
• More accessible.

We believe:

All golf is golf, and all of us can be golfers.

Interested?

If you're excited by strategy, transformation, customer experiences, emerging participation and helping shape the future of a growing sport, we'd love to hear from you.

Join us as we take BIG SWINGS for the future of golf in Australia.