Reporting to and working closely with the Partnerships Manager, this role is charged with managing, influencing and leveraging a portfolio of corporate partners to achieve objectives and deliver the benefits of their sponsorship agreement.
The role also specifically focuses on managing and coordinating all hospitality requirements of corporate partners and VIP functions.
Crucial to the success of this role will be the ability to work collaboratively with the wider team to deliver on strategic and business objectives.
The Partnerships & Hospitality Coordinator will need to be personable and passionate, highly organised, willing to go the extra mile and work to clear priorities.
Key Accountabilities
Account Management
Service and deliver a portfolio of commercial partners
Service and deliver our annual charity partners including the 50/50 game day raffle
Maintain a positive relationship with identified partners
Influence and leverage partners to achieve the objectives of their sponsorship agreement ensuring it enhances the brand positioning and market perception of the NSW Waratahs
Assist with the sponsorship activation strategy and delivery, both match day and non-match day
Develop, plan and execute high impact marketing campaigns, working closely with the partner, internal media, communications team and high-performance team
Maintain the integrity of the NSW Waratahs brand when working with sponsors, venues and contractors by ensuring all procedures and processes are followed in a timely manner
Deliver and exceed partner expectations
Hospitality
Create detailed event briefs to be shared with Merivale prior to every season, finalising a polished hospitality offering across all event spaces
Coordinate the delivery of our premium corporate hospitality spaces for each NSW Waratahs home game including all event documentation, set up, catering and entertainment selection
Own the EventHub match day build, EDM templates, ticketing templates, catering, merchandise flows and client engagement processes
Work closely with Rugby Australia Hospitality to drive sales
Work closely with Merivale and Venues NSW to ensure all policies and procedures are conveyed clearly to guests
Manage all the corporate hospitality inventory and administration including catering orders and ticketing distribution
Conduct an in-depth season review of corporate hospitality with Merivale and Venues NSW
Match Day
Ensure all corporate hospitality spaces are bumped in, digital signage is in place and catering is ordered, and be the point of contact on the evening for any enquiries
Work closely with Venues NSW Corporate Hospitality team in the event of any ticketing issues, and issue new tickets where necessary
Manage the service provided by stadium caterers at the corporate hospitality areas on game day, ensuring corporate hospitality partners are being serviced at a premium level
Relationship management of all corporate hospitality partners, ensuring their service requirements are met and exceeded
Work closely with Venues NSW customer service staff and security to ensure only permitted guests can enter the hospitality spaces
Money can’t buy experience tours and player appearance movements as required
Events
Work closely with the Event Manager and assist with the planning and execution of major NSW Waratahs events from a commercial aspect including but not limited to:
Season Launch
Partner Lunches
CEO Dinner
Waratahs in Business
End of Season Awards Dinner
Assist with event budgets, costs and settlements
Commercial & Licensing
Assist with sponsorship renewals including all relevant documentation and presentations
Assist with licensing delivery including the day to day servicing of licensee contracts, product design, product delivery and apparel embellishment
Administration
Prepare sponsor documentation with high attention to detail and accuracy
Event Hub management and hospitality ticketing distribution
Assist with the creation and approval of corporate hospitality assets including but not limited to ticketing, season brochure, product cards and match day agendas
Manage the promotion of hospitality through digital channels in conjunction with the marketing team, e.g. eDMs, social media, website
Financial
Hospitality revenue targets
Make recommendations to minimise costs throughout the department in order to meet company and divisional budgets, as appropriate
Budget management through creative cost saving strategies
Other
Develop and maintain relationships with national and state unions and other partners to deliver outcomes and ensure integration where appropriate
Undertake other duties as required to meet team, organisational or Group objectives
Stakeholder Management
Develop and maintain effective and positive relationships with key internal and external stakeholders, particularly local, state and national media and stakeholders relevant to designated portfolios, such as commercial partners, players and management
2 plus years’ experience in an account management role
Qualification in Sports Administration, Business, Marketing or a related area of study
Sound understanding of rugby and/or similar sporting environments
Sound understanding of both Business to Business oriented organisations and their targets, as well as Business to Customer oriented organisations and their selling campaigns
An appreciation of the sporting landscape, and how best to engage with athletes and the wider community
Flexibility to work weekends, evenings, and travel interstate occassionally
Strong written and communications skills
Software proficiencies in the Microsoft Office suite and Canva
Ability to work in a fast-paced environment while juggling multiple priorities
Excellent organisation skills
Strong accuracy and attention to detail
High level of initiative and ambition
Ability to work autonomously and within a team
Ability to work across the organisation
Team player
Big picture thinker, i.e. strategic and outcomes driven
